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Art Director & Senior Graphic Designer

GENNA HARDGROVE

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hi, i'm genna

I’m a designer and art director based in Charlotte, North Carolina, focused on building thoughtful, visually driven work rooted in strong concept and storytelling. I’m especially drawn to typography and the role it plays in shaping clear, compelling narratives—because good design isn’t just something that's pretty, it’s something that makes an impact.

My experience spans campaign, art direction, and brand work, with a focus on photo art direction from concept through execution. I love balancing big-picture thinking with detail-driven craft. I really enjoy building the vision, shaping the story, and refining every element to create cohesive, impactful work. 

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About Me
Projects

Projects

Braves Spring Training Guide

Art Direction, Design & Production

Responsible for overall design and production including cover and interior poster design.

PPB Magazine

Lead Designer, Design & Production

Lead designer responsible for overall art direction, design and production. Also responsible for current refresh of the magazine design and layout.

Ballantyne Magazine

Art Direction, Design & Production

Responsible for design and production of the magazine. Also a contributor for art direction, conception and set styling of photoshoots.

Design & Production

Responsible for organization, design and production of book. Also responsible for website production and other collateral design pieces.

The O Report Magazine

Art Direction, Design & Production

Responsible for design and production of the magazine along with other collateral materials as needed.

Brochure & Mailer Design

Responsible for design and production of brand assets.

Pawleys Island Hammocks

Direction, Styling, Design & Production

Responsible for management of brand creative, including, but not limited to art direction of photoshoots and overall brand assets, photoshoot set styling and catalog design and production.

Art Direction, Logo Design, Production Design

Responsible for design and production of brand assets.

PPB
Ballantyne
Shorebirds
The O Report
St. James
Pawleys
Braves
Perrys
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© 2018 by Genna Hardgrove

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